01
They call whoever shows up first.
When someone has a pest problem, they search Google immediately. Termites, cockroaches, rats. It's urgent. If you're not visible, they call someone else.
02
Trust matters more than price.
Customers compare 2-3 options before calling. Your online reviews, photos, and profile completeness decide if they call you or your competitor.
03
Your service area is your market.
You can only serve customers near you. If your Google listing isn't optimised for your specific area and the pests you treat, you're missing your best leads.